A trademark is a sign susceptible of graphic representation serving to distinguish the products or services of a natural or legal person from those belonging to other persons.
Trademarks may include distinctive signs such as: words, including names of persons, drawings, letters, numbers, figurative elements, three-dimensional shapes and in particular the shape of the product or its packaging, color combinations, and any combination of these signs.
The right to the trademark or geographical indication is acquired and protected by their registration with the Romanian State Office for Inventions and Trademarks.
A nationally registered trademark is valid for 10 years and can be renewed every 10 years.
Brands can be of several types, the most common being the combined brands, which are composed of name (words) along with graphics and colors.
The procedure before the State Office for Inventions and Trademarks involves several steps and verifications.
The fees differ depending on the type of brand and the number of classes for which protection is desired.
The mentioned classes refer to the object of activity for which trademark protection is requested and can be found in the 11th edition of the International Classification of Trademarks in Nice.
Consequently, regardless of the field in which your business operates, it is extremely important to protect your brand in such a way that all the products and services offered in the market are covered.
It is preferable for the brand to be registered from the beginning of the business, on the one hand because it is a means of attracting customers and bringing more profit to your company, and on the other hand, it offers the advantage of being able to oppose to the person who wants to abuse it.
For further information regarding this subject or any other legal issue, please feel free to contact us.
“Andreea Sersea” Law Office
Zefirului Street, No. 19, Sector 2, Bucharest.
+40 0773 340 401